20-year operation in Viet Nam is just the beginning of P&G, however it has achieved many remarkable results. P&G has not stopped to develop business in Viet Nam. Up to now, P&G has invested to build three big factories: first is in Binh Duong province in 1995, second is in Ben Cat province in 2010 and the third is Gillette – the second factory in Binh Duong province with total investment value for these factories is up to $360 million.
After 20-years, the amount of P&G’s investment in Viet Nam increased 3 times, production increased 40 times, the scale of business operation increased 12 times. The average growth rate reached 2 numbers during 15 years ago. P&G Viet Nam has become one of the leading company in FMCG in Viet Nam market with 14 famous brands such as: Tide, Downy, Ariel, Pampers… Along with the significant growth, P&G’s products are trusted by over 19 million households in Viet Nam. P&G distribution network is also constantly expanding to whole the country thanks to co-operation strategic with customers and distributors.
We now have exact knowledge of all daily sales activities on the field and real-time information including product display at hundreds of thousands of outlets nationwide. Real-time visibility into daily business activities and timely business data now empowers every decision – from tactical ones on seasonal promotions to strategic decisions to extend market coverage.