With AEC (Asean Economic Community) and TPP (Trans-Pacific Partnership Agreement), businesses in Southeast Asia cannot ignore the competitive pressure from the market. Manufacturing and distribution companies encounter many challenges in growing and developing brand awareness to consumers through distribution system. Especially in developing countries where the traditional channels contribute significantly to the value of all distribution channels, and local distributors are used to the traditional wholesale than retail, the challenges become even more difficult.
According to Mr. Tommy Nguyen – CEO of DMSpro, who has implemented, consulted and supported the very first DMS projects in Viet Nam since 2003 such as Unilever VN, Procter & Gamble VN, Vinamilk, Tan Hiep Phat Beverage Group, Samsung, Johnson & Johnson etc.,
The challenges of distribution system include:
Besides, Distribution management system solution must be flexible enough to change as Client’s business requirements, for example, changes in the distribution of market segmentation, sales organization management team structure without disrupting operation.