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For manufacturers and distributors, apart from advertising and promotional campaigns, the analysis, formation, and effective development of distribution systems are also of vital importance. Accordingly, to increase product coverage and capture shoppers’ attention at the outlets, enterprises need to invest resources in studying closely the supply chain, outlet characteristics, shopping behavior, competitors’ profiles etc. before determining the suitable distribution management strategies and budgets.
In the process of operating the distribution channel, management tend to encounter particular sales and distribution difficulties, for example: How to update sales and distribution information accurately in real time? Is there a feasible approach to automating sales tasks for sales representatives, so that they can save time to take care of even more outlets? Are transactional data secure enough? Which tools can help corporate leaders conveniently access business reports at their disposal?