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Six Risks In Fast-Moving Consuming Goods (FMCG) Management
In the Vietnam market since after Multinational corporations “attacked” massively after 1995, the big consumer brands have significant shares in the consumers’s mind. The leading names as Vinamilk, THP, Bia Saigon, Kinh Do, THMilk, … are now meager in Vietnam market alongside Pepsi, Coca-Cola, P & G, Unilever, Johnson & Johnson, Nestle, Kraft …. There […]